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	<title>Comments on: Five Elements of Running a Successful Social Media Campaign for Emergency Relief</title>
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		<title>By: vertical Adventures</title>
		<link>http://matadorlife.com/five-elements-of-running-a-successful-social-media-campaign-for-emergency-relief/comment-page-1/#comment-4198</link>
		<dc:creator>vertical Adventures</dc:creator>
		<pubDate>Mon, 22 Feb 2010 10:37:44 +0000</pubDate>
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		<description>Oh!
What a post
Thanks</description>
		<content:encoded><![CDATA[<p>Oh!<br />
What a post<br />
Thanks
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		<title>By: Leigh Shulman</title>
		<link>http://matadorlife.com/five-elements-of-running-a-successful-social-media-campaign-for-emergency-relief/comment-page-1/#comment-3881</link>
		<dc:creator>Leigh Shulman</dc:creator>
		<pubDate>Fri, 22 Jan 2010 04:52:49 +0000</pubDate>
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		<description>It&#039;s an interesting paradigm. On the one hand, we&#039;re getting news and information through social media sources that would not have been available to us in the past. Notes directly from the ground in Haiti as is also the case in Iran.

Thing is, many of them are difficult if not impossible to verify. And the more information streaming at us, the more overwhelmed we become and less likely to have the resources to check everything personally.

It&#039;s a matter of being discerning on the one hand while holding a healthy disbelief on the other.</description>
		<content:encoded><![CDATA[<p>It&#8217;s an interesting paradigm. On the one hand, we&#8217;re getting news and information through social media sources that would not have been available to us in the past. Notes directly from the ground in Haiti as is also the case in Iran.</p>
<p>Thing is, many of them are difficult if not impossible to verify. And the more information streaming at us, the more overwhelmed we become and less likely to have the resources to check everything personally.</p>
<p>It&#8217;s a matter of being discerning on the one hand while holding a healthy disbelief on the other.
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		<title>By: Nancy</title>
		<link>http://matadorlife.com/five-elements-of-running-a-successful-social-media-campaign-for-emergency-relief/comment-page-1/#comment-3872</link>
		<dc:creator>Nancy</dc:creator>
		<pubDate>Thu, 21 Jan 2010 15:19:07 +0000</pubDate>
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		<description>Thanks for this article Leigh. Julie-you are amazing. And I never even knew about your work with Project Liberty.

I&#039;m so thankful for power social media has in our world right now. While it can be dangerous, and people reacting topically to tweets and such without knowing the full extent of articles, it does bring so much more awareness than projects and relief efforts would otherwise have. As the world gets more and more connected, social media allows us to get involved, take personal action, and feel part of the collective experience, as opposed to viewing it from the outside.</description>
		<content:encoded><![CDATA[<p>Thanks for this article Leigh. Julie-you are amazing. And I never even knew about your work with Project Liberty.</p>
<p>I&#8217;m so thankful for power social media has in our world right now. While it can be dangerous, and people reacting topically to tweets and such without knowing the full extent of articles, it does bring so much more awareness than projects and relief efforts would otherwise have. As the world gets more and more connected, social media allows us to get involved, take personal action, and feel part of the collective experience, as opposed to viewing it from the outside.
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		<title>By: sally  holst</title>
		<link>http://matadorlife.com/five-elements-of-running-a-successful-social-media-campaign-for-emergency-relief/comment-page-1/#comment-3871</link>
		<dc:creator>sally  holst</dc:creator>
		<pubDate>Wed, 20 Jan 2010 22:56:50 +0000</pubDate>
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		<description>I am so grateful for the time and effort that has been put into this endeavor to bring together people who all want help. This also gives us a feeling of hope that someone is listening.  What an affect on so many levels. Thank you</description>
		<content:encoded><![CDATA[<p>I am so grateful for the time and effort that has been put into this endeavor to bring together people who all want help. This also gives us a feeling of hope that someone is listening.  What an affect on so many levels. Thank you
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		<title>By: Julie</title>
		<link>http://matadorlife.com/five-elements-of-running-a-successful-social-media-campaign-for-emergency-relief/comment-page-1/#comment-3870</link>
		<dc:creator>Julie</dc:creator>
		<pubDate>Wed, 20 Jan 2010 19:44:19 +0000</pubDate>
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		<description>JoAnna-

That&#039;s a crucial point. After the Bresma orphanage kids were brought to the States, I received an email from someone who follows me on Twitter asking if I could mobilize &quot;your network&quot; to help another orphanage. This orphanage--if it does indeed exist--has a Twitter account, but no photos, few followers, etc. It may well be a legitimate orphanage, but I had no way of tracking down information to find out; there simply wasn&#039;t enough provided, whereas with the other orphanage I had been able to verify its existence and its actual situation. When I asked the person who tweeted me whether the orphanage was legit, she wrote back something to the effect of &quot;Good point.&quot; She&#039;d been retweeting these pleas for help without really knowing herself whether they were founded. 

I&#039;ve been truly amazed by the power of social media during this crisis. At the same time, I didn&#039;t retweet any coordinates of people allegedly buried in rubble or in need of other help, simply because I wasn&#039;t sure if all of those tweets were legitimate. And if they weren&#039;t, then the efforts to call attention to certain tweeted GPS coordinates could cause more harm in an already chaotic rescue effort.</description>
		<content:encoded><![CDATA[<p>JoAnna-</p>
<p>That&#8217;s a crucial point. After the Bresma orphanage kids were brought to the States, I received an email from someone who follows me on Twitter asking if I could mobilize &#8220;your network&#8221; to help another orphanage. This orphanage&#8211;if it does indeed exist&#8211;has a Twitter account, but no photos, few followers, etc. It may well be a legitimate orphanage, but I had no way of tracking down information to find out; there simply wasn&#8217;t enough provided, whereas with the other orphanage I had been able to verify its existence and its actual situation. When I asked the person who tweeted me whether the orphanage was legit, she wrote back something to the effect of &#8220;Good point.&#8221; She&#8217;d been retweeting these pleas for help without really knowing herself whether they were founded. </p>
<p>I&#8217;ve been truly amazed by the power of social media during this crisis. At the same time, I didn&#8217;t retweet any coordinates of people allegedly buried in rubble or in need of other help, simply because I wasn&#8217;t sure if all of those tweets were legitimate. And if they weren&#8217;t, then the efforts to call attention to certain tweeted GPS coordinates could cause more harm in an already chaotic rescue effort.
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		<title>By: Michelle</title>
		<link>http://matadorlife.com/five-elements-of-running-a-successful-social-media-campaign-for-emergency-relief/comment-page-1/#comment-3869</link>
		<dc:creator>Michelle</dc:creator>
		<pubDate>Wed, 20 Jan 2010 18:49:03 +0000</pubDate>
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		<description>Great post, Leigh, and BRAVO Julie!!! You are so amazing.</description>
		<content:encoded><![CDATA[<p>Great post, Leigh, and BRAVO Julie!!! You are so amazing.
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		<title>By: JoAnna</title>
		<link>http://matadorlife.com/five-elements-of-running-a-successful-social-media-campaign-for-emergency-relief/comment-page-1/#comment-3868</link>
		<dc:creator>JoAnna</dc:creator>
		<pubDate>Wed, 20 Jan 2010 18:48:26 +0000</pubDate>
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		<description>Kudos to Julie for her perseverance and persistence in helping to make a difference in Haiti. 

Regarding your question about social media and the effects of viral campaigns, I think they can be both powerful and dangerous. While they offer a way for campaign news to spread easily and quickly, it is just as easy for good intentions to spin wildly out of control (see the #followmeatsea incident). I agree with you that we really can&#039;t take everything we see in social media at face value. It is so important to do our own research by reading other resources and talking to other people who are &quot;on the ground&quot; and able to more accurately access a situation. Once we all just start relying on hearsay, then we&#039;ll truly create chaos.</description>
		<content:encoded><![CDATA[<p>Kudos to Julie for her perseverance and persistence in helping to make a difference in Haiti. </p>
<p>Regarding your question about social media and the effects of viral campaigns, I think they can be both powerful and dangerous. While they offer a way for campaign news to spread easily and quickly, it is just as easy for good intentions to spin wildly out of control (see the #followmeatsea incident). I agree with you that we really can&#8217;t take everything we see in social media at face value. It is so important to do our own research by reading other resources and talking to other people who are &#8220;on the ground&#8221; and able to more accurately access a situation. Once we all just start relying on hearsay, then we&#8217;ll truly create chaos.
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